THE NEW PODCAST 'IT IS WHAT IT IS' BY CAM'RON AND MA$E IS A CERTIFIED HIT.
Markeaus Turner 05/04/2023
Cam'ron, has the right to brag about the popularity of It Is What It Is, a sports-focused program that debuted on February 27, and earned over 115,000 views on its first day. Its 12th and most recent episode that aired has over 270,000 views as of this publication.
Despite the fact that It Is What It Is is still a new series with only 113,000 subscribers, Cam claims it has already piqued the imagination of potential purchasers. Cam made the claim in a video released last month when he disclosed that the event was entirely self-funded.
“A lot of n***as hollering at me to try and buy my show, make my show a part of what they’re doing,” the 47-year-old said, as pointed out by HotNewHipHop. “And listen, I appreciate the love, I appreciate the interest and everything else. This is fully funded by me. I ain’t go get no help, I ain’t got no partners, I ain’t got no bank that came and did all this shit.”
The show also features longtime friend and sometimes foe Mase as co-host and moderator Treasure 'Stat Baby' Wilson.
In a recent interview with Kevin Clancy and John Feitelberg at Barstool Sports KFC Radio the Dipset Don explained that the vision for the show was to take the barbershop conversation and place it in a professional setting like ESPN’s ‘First Take.’ In almost every show the two Harlem legends are impeccably dressed in tailor-made suits debating the latest news in sports. This is not a politically correct show at all and it is not for kids or the faint at heart. Expect to hear a lot of explicit conversations and derogatory language. However, there is a comedic element to the show that is highly entertaining.
The two Harlem rappers began as brothers in arms, taking the rap world by storm as both solo artists and cohorts in the group Children Of The Corn — which also included Big L, Herb McGruff, and the late Bloodshed.
But after Ma$e decided to retire from rap and move to Atlanta to become a pastor, things got heated between the two rappers and a feud soon ensued that lasted for almost two decades.
Back in August of 2022, while sitting down with Million Dollaz Worth of Game, Ma$e told hosts Gillie Da Kid and Wallo that he regretted the beef with Killa, and said the dispute soiled a relationship he never wanted to ruin.
In a video shared by Ma$e’s sister Stason Betha, the former Bad Boy rapper made up with Cam, jumping on the phone with the Dipset leader. Subsequently, their shared love of sports and Cam’s brief college playing career before hip-hop and the natural chemistry lead to ‘It Is What It Is’ being an overnight success.
HALFTIME SPECIAL
The live halftime specials during the NBA playoffs are another element of the show that no one is doing in this podcast space. Cam'ron has always been a trendsetter from making pink popular for guys to creating the whole Dipset “Sawgg Culture,” in the early 2000s. Although, an interview between fellow rappers and podcasters N.O.R.E and Joe Budden seemingly poke fun at the show calling it a failure earlier sparked some controversy.
N.O.R.E. and Cam’ron were at odds over comments the "Drinks Champs" star made on Joe Budden's podcast ... that seemingly took aim at Killa Cam's new sports talk show.
Budden has repeatedly expressed his joy in seeing fellow rappers from his generation fail at the media crossover ... a sentiment he got N.O.R.E. to cosign back in February during his 'JBP' appearance.
N.O.R.E. and Cam’ron have made peace following their dispute with Joe Budden.
Cam’ron recently shared a clip from an episode of The Joe Budden Podcast that aired in February, which saw N.O.R.E. appearing to take shots at his new-found career as a sports commentator with his It Is What It Is show alongside Ma$e.